Engage & Convert
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Acquisition
How to Approach New AI-based Marketing Technologies
Is your boss telling you to put new tech before anything else? You’re not
alone. It’s a conundrum that many marketers face. -
Acquisition
Speculation Abounds Over Return of Apple Rainbow Logo
Apple has filed a new trademark application for its classic rainbow-colored logo
prompting widespread speculation about what exactly it will be used for. -
Acquisition
Three Ways Brands Finding Purpose Are Also Finding Profit
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services. -
Acquisition
Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow. -
Acquisition
Subway Launches “Make It What You Want” Campaign
Subway’s new “Anthem” video features live action and user-generated content
that shows people living life and how Subway fits into those experiences. -
Technology
Mapping Content to All Points in the Customer Journey
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.
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Acquisition
Lay’s Mission To Spread Smiles Across America
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile. -
Acquisition
McDonald’s Epic Big Mac Ring is Contest’s Grand Prize
Judging is now underway to see who will win the McDonald’s Bling Mac Contest, a special promo for Valentine’s Day.
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Acquisition
How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role -
Acquisition
Storymaking: How to Shape the Stories that People Share about Brands
Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
marketers narrative so that it contributes positively to a brand’s overall narrative.