Engage & Convert
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Acquisition
The Container Store’s Brilliant Play on Outer Space
The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you. -
Acquisition
Stacy’s Snacks and OK! Tap ‘Bachelor Nation’ for Sweepstakes
The partnership swirls around the introduction of
a new Stacy’s cheesy snack. -
Acquisition
Don’t Jump on the Reboot Trend Without Reading This
If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid? -
Acquisition
KFC Goes for the Unexpected in Consumer Connections
Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to? -
Acquisition
Kroger OptUP App Scores Products for a Healthier Diet
Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience. -
Acquisition
Amazon Prime Day Promotion Goes Haywire, Dogs Say ‘Sorry’
Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose. -
Acquisition
Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies. -
Acquisition
4 Tips to Convert Customers to Brand Advocates
Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates. -
Acquisition
Kids in Tears as Build-a-Bear CEO Apologizes for Botched Promotion
The Pay Your Age promotion was so overrun with parents and children that most had to be
turned away due to safety concerns crushing the souls of untold numbers of kids. -
Acquisition
Casper Opens ‘The Dreamery’ in NYC just for Nappers
Following hack, chatbots and fake photos, Casper continues it disruptive
marketing strategy with a sleep pop-up.