Engage & Convert
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Acquisition
Diet Coke is Readying its Pink Can Treasure Hunt
Diet Coke is among hundreds of brands—both big and small—raising
awareness for Breast Cancer Awareness month in October. -
Acquisition
Why It Matters How You’re Using Your Data
Is your organization leveraging analytics as a transformational force
or a defense mechanism? Understand the difference. -
Acquisition
Naming Rights for NASA Spacecrafts? Maybe
NASA is considering brand-building opportunities that not long ago
would have been considered inconceivable. -
Engagement
Disney’s Lessons for Leveraging Data to Build Relationships
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
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Acquisition
Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its
first and only sports sponsorship deal and the strategy around it. -
Acquisition
Visa Retail Experience Teaches Fashion Week Attendees New Ways to Pay
The partnership puts the Visa retail experience and its payment
technology in front of more than 100,000 guests. -
Acquisition
Angry Nike Customers Set their Gear on Fire
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces
to celebrate the 30th anniversary of its “Just Do It” motto. -
Acquisition
Grey Goose New CMO on Bringing Back its Swagger
The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led
Patrón Tequila, brings with him the successful Patrón playbook. -
Acquisition
Tapping Local MLB Teams to Send a Delicious National Message
A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
on how to move your winning promotion from a local play to a national phenom. -
Acquisition
How MD Anderson Cancer Center Approaches the Sports Arms Race
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff
opener last weekend, to discuss its journey into the world of sports.