Engage & Convert
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Events
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel. -
Acquisition
O’Doul’s Gets a Makeover for “Blackout Wednesday”
O’Doul’s gets a brilliant design makeover and stages a one-day event to
change consumers’ perspective of the non-alcoholic brand. -
Acquisition
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships,
American Express shares how it all goes down. -
Acquisition
New Tide Packaging or Wine Box?
The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are
worried that their aunt Maggie might think its her new favorite wine. -
Profiles & Campaigns
State Street and Formlabs Explore the Human Side of B2B Content
State Street and Formlabs shared their strategies for
creating an engaging, human connection with content. -
Acquisition
Army Asks its Own to Compete in ESports Events as Recruiting Tool
The Army ramped up recruiting efforts after this year, for the first time,
it failed to meet financial targets and grow its ranks to more than 500,000. -
Acquisition
Dollar Shave Club Expands Product Line with Vending Machines
As sales slow, Dollar Shave Club adds products and
experiences to reach new audiences. -
Acquisition
Explainer Videos: The Best Way to Tempt Prospects
In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.
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Mobile
5 Holiday Mobile Marketing Tips
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
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Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz.