Engage & Convert
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Acquisition
ROKiT CMO on Launching its Phone with Major Sports Sponsorships
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships. -
Acquisition
6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up. -
Acquisition
“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and
hardworking people, a new report found that that theme is paying off. -
Acquisition
Burger King Takes its Fight for Customers to McDonald’s
Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s. -
Acquisition
5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart. -
Profiles & Campaigns
Teva and UGG Improve Online Ecommerce Experience
Blocking online hijacking has helped footwear manufacturer
Deckers boost ecommerce conversion rates and KPIs. -
Acquisition
Kellogg’s Transforms NYC Café for Bake Off
Four finalists of the Kellogg’s Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
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Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget. -
Acquisition
Branding with a Cause: Knowing When the Risk is Worth the Reward
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?
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Acquisition
Audi Offers “Test Drive to the Unknown”
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6.