Engage & Convert
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Acquisition
The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has
raised the stakes for brands who want to engage female consumers. -
Acquisition
Self-driving PepsiCo Snackbots Invade California Campus
Satisfying the munchies just got a bit easier for students at
the University of the Pacific in Stockton, CA, with snackbot. -
Demand Gen
Q&A: Using Data to Power Human Connections
Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.
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Acquisition
“Make the First Move” Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
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Acquisition
Calvin Klein Drops Print in Favor of Digital
Calvin Klein—known as much for its iconic denim as it is for its luxurious,
glossy and often controversial print campaigns—is saying goodbye to print. -
Acquisition
Why You Should Emulate These 5 Brands’ Personalized Marketing Strategies
Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.” -
Acquisition
3 Benefits of Activating Influencers Around Major Life Stages
Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact. -
Acquisition
Holiday Film Reminds Us Life’s Too Short to Not Spend Time with Friends
The message from distilled liqueur brand Ruavieja is that none of us know
how much time we have left to share with family and friends. -
Acquisition
Finnish Newspaper’s Ugly Christmas Sweaters Depict Ugliest News
A Finnish newspaper has knitted itself into the ugly Christmas
sweaters movement to draw attention to 2018’s ugliest news. -
Acquisition
Quaker Oats’ Novella Stars in Univision’s Jesús
Quaker Oats reached out to Hispanics this week with
a multi-part content marketing campaign.