Engage & Convert
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Acquisition
Poland Spring Taps Instagram Love to Encourage Recycling
Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign. -
Demand Gen
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth. -
Acquisition
How to Translate Your Brand’s Visual Identity From Digital to Real Life
Take these three steps when bringing your brand into the physical realm, and you’ll
have a better shot at capturing and holding your audience’s attention. -
Acquisition
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin. -
Engage & Convert
Dissatisfaction Top Reason CMOs Move On
To better understand why the CMO lifespan is so short compared to others in
the c-suite, Engage Talent conducted research that may provide some clues. -
Digital
Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes
Fifty passes will be up for grabs on Thursday for $500 each. Don’t delay.
There’s only a 30-minute window to purchase one. -
Acquisition
Marketing is Paused, Then Film Featuring Conservatives Hunted for Sport is Pulled
After pausing marketing for the film “The Hunt,” the studio has canceled
plans to release the thriller following a series of mass shootings. -
Acquisition
Frito-Lay Reprises Snackable “Note” Packs
Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging. -
Acquisition
Forever 21 and Macy’s Upset Women with Dumb Marketing
Despite all the conversations, insights and education around
marketing to women, some brands still don’t get it. -
Acquisition
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.