Engage & Convert
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Acquisition
McDonald’s CMO on “Lovin” Campaign
McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
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Acquisition
Kicking Super Bowl Spots Far Beyond the End Zone
Here’s practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
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Data & Analytics
What’s On Tap for Marketers in 2015
A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.
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Acquisition
Hidden Valley Ranch is Hero in Big Game Day Video
Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.
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Acquisition
7 Ways to Develop Awesome Brand Advocates
Here’s a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.
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Demand Gen
Building Traffic With Content Marketing
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.
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Demand Gen
The Rising Risk of Affiliate Call Fraud
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.
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Demand Gen
Six Keys to Unlocking Gated Content’s True Potential
Are you getting the lead generation and sales engagement you want from your gated content?
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Demand Gen
How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.
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Engage & Convert
Five Reasons Your Audience Isn’t Engaging on Social Media
Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.