Digital
-
Digital
CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022
Four CMOs discuss the most important marketing trends to be tracking right now.
-
Digital
Nike and Facebook Up Their Ecommerce Game
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
-
Digital
5 Lessons Learned Rebuilding a Website
Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.
-
Digital
Transitioning to Google Expanded Text Ads
Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.
-
Digital
Website Performance Anxiety—How Does Your User Experience Stack Up?
The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.
-
Digital
Yes, Ad Fraud Hurts—But Programmatic Advertising Can Help
Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.
-
Digital
Publicis’ Investments in Startups Pay Off with Big Innovations
Publicis’ investments in startups is starting to pay off.
-
Digital
Why You Should Target Your Native Ads Internationally
Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take
-
Digital
Avoiding 5 Common Digital Marketing Mistakes: Webinar
All digital marketing professionals make mistakes sometimes. Maybe they’ve developed bad habits, or maybe they’ve forgotten some of the basics.
-
Digital
In-Store Pick-Up is Key to Kohl’s Evolving Omnichannel Journey
Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.
