Checklist: 13 Elements to Build an Effective Media Monetization Strategy

Posted on by Chief Marketer Staff

When developing an effective media monetization strategy, which may be in flux at your brand as third-party cookies go the way of the dodo, there are several components to keep in mind—from understanding the audience to implementing a “funnel of trust” to developing a strategic hiring strategy. Check out this audience and monetization checklist from AdExchanger, comprised of 13 elements to consider in a post-cookie environment.


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