Checklist: 13 Elements to Build an Effective Media Monetization Strategy
When developing an effective media monetization strategy, which may be in flux at your brand as third-party cookies go the way of the dodo, there are several components to keep in mind—from understanding the audience to implementing a “funnel of trust” to developing a strategic hiring strategy. Check out this audience and monetization checklist from AdExchanger, comprised of 13 elements to consider in a post-cookie environment.
