Digital
-
Acquisition
Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes
Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.
-
Demand Gen
The Huge Opportunity B2B Content Marketers May Be Missing
Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.
-
Demand Gen
4 Musts For Influencer Marketing
Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.
-
Data & Analytics
Knock Down Silos to Map the Customer Journey
The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.
-
Digital
Publicis’ Investments in Startups Pay Off with Big Innovations
Publicis’ investments in startups is starting to pay off.
-
Acquisition
Bud Light Flip Flops on Equal Pay
Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,
-
Acquisition
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it’s like to market the brand with a spend of about $140 million.
-
Acquisition
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
-
Acquisition
Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L’Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
-
Acquisition
3 Key Content Experience Elements to Drive Business Goals
To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.