Demand Gen Archives - Chief Marketer

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

Demand Gen

How Brands Can Build Trust and Loyalty Through Customer Engagement

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

ROI | Metrics

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging

Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.

Acquisition

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Engagement

Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh

A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.

Demand Gen

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

Social

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

How brand lift studies can help marketers measure the impact of influencer marketing campaigns.

Demand Gen

The Illusion of Brand vs. Demand Marketing

How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

Technology

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.

Data & Analytics

Knowing Your Customer—When Your Customer Is a Business

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.