Demand Gen Archives - Chief Marketer

B2B Marketers: Misaligned Goals, Measurement and Budget Are Obstacles to Proving Marketing ROI

We caught up with Ann Hagner, SVP Integrated at Walker Sands, to discuss ways that B2B marketers can better align with C-suite goals, how to build internal relationships, advice for channel marketers, and more.

Social

One Period Care Brand’s Marketing Journey from DTC to Retail

The story of August’s marketing journey, from DTC to in-store retail and beyond.

Data & Analytics

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

Social

DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

Demand Gen

How Marketers Can Approach Sustainability Messaging and Avoid Claims of Greenwashing

Tips for promoting sustainability practices to consumers.

Acquisition

Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Demand Gen

Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz

As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.

Social

How Brands Can Evaluate the Next Big Thing in Social Media

Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.

Demand Gen

Sustainability Efforts from Anheuser-Busch, John Deere, Nike

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.

Demand Gen

McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.