Data & Analytics Archives - Page 9 of 26

Triggered Email Volume, Opens and Clicks Rise

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

Data & Analytics

Demand Gen Tips: How to Follow the New Buyer’s Journey

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

Data & Analytics

Six Tips for Better B2B Social Marketing

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

Data & Analytics

Why B2B Marketing Won’t Succeed Without Sales

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

Data & Analytics

Four Features Every Product Demo Should Have

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

Data & Analytics

Experian on Improving Email Marketing ROI

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

Data & Analytics

Four Tips for Email Marketing Success

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Data & Analytics

Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.