Data & Analytics
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Data & Analytics
Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.
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Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
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Data & Analytics
How Millennials Will Change Marketing and the Workplace
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.
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Data & Analytics
Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
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Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
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Data & Analytics
Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
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Data & Analytics
Why B2B Marketing Won’t Succeed Without Sales
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
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Data & Analytics
Four Features Every Product Demo Should Have
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.
