Data & Analytics
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Data & Analytics
Maximizing Customer Retention: A Data Fitness Test
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]
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Data & Analytics
Why You Need to Be Thinking About Second-Party Data
Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.
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Acquisition
Cross-Channel Marketing: Is There a Quick Fix?
Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.
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Data & Analytics
Lessons in Navigating Uncertain Times
As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.
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Data & Analytics
Ways Data-Driven Marketers Can Track Engagement
Earning engagement in today’s noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.
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Data & Analytics
Getting Through the Data to the Insights: 4 Tips
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.
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Data & Analytics
Building a Strong Marketing Data Strategy
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
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Data & Analytics
Six Key Points in a Data Breach: How to React
Notifying customers about a data breach is hard, because it can be more art than science.
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Data & Analytics
Misconceptions About Marketing Data
The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.
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Data & Analytics
Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business?
