Data & Analytics
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Acquisition
How Digital is Forcing Sales and Marketing to Unite
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here’s what you need to know.
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Data & Analytics
Avoiding the Pitfalls of Multitouch Marketing Attribution
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
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Acquisition
A Cruise Line Sets Sail with Unique Email Personalizations
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment. -
Data & Analytics
Why Sales Enablement Matters to Marketers
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.
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Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
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MarTech
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
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Digital
Improving Online Personalization: 5 Tips
Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.
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Acquisition
Contact Center Turns Into Revenue Center for SAS
Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
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Data & Analytics
What Your Customer Lifecycle Should Have in Common with the Four Seasons
Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.
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Acquisition
When Revenue Flatlined, St. Jude Turned it Around with Research
A new look at insights and a strong determination to help children live set St. Jude’s on a trajectory to increased donations.