Agencies
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Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
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Facts & Figures
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them -
Direct Marketing | Print
Click to Call: Why Businesses are Moving Away from the Dial Tone
What tech do you need to consider to talk more quickly with your target customers online?
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Profiles & Campaigns
5 Brands That Prove B2B Isn’t Boring
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
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Facts & Figures
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process. -
Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Data & Analytics
Q&A: Kinney on Guiding the Customer Journey
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
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Profiles & Campaigns
Filippo Berio Connects With Cooks Via TV
The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers. -
Acquisition
Ryan Reynolds Pokémon Stunt Delivers a Whopping 4 Million Views … So Far
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has
pulled off an epic social stunt to gain attention for the movie. -
Events
Ellie Mae Creates an “Experience” for B2B Buyers
An omnichannel approach is helping Ellie Mae elevate the impact of its annual
Experience event for both B2B mortgage industry prospects and customers.
