Agencies Archives - Page 93 of 1932

Caterpillar Digs Into Emotional Side of B2B Marketing

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

Acquisition

UNO Spices Up its Value Platform and Customers Come Running

UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.

Acquisition

Dew & KFC Pitch Exclusive Beverage—and a New Pitchman

A major co-branded campaign is underway for this new product launch,
Sweet Lightning, a throwback to southern times.

Facts & Figures

B2B Brands Need to Step It Up to Reach Millennial Buyers

Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report.

Acquisition

Marketing Structures Keeping Customers and Brands Apart—Report

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement
and revenue goals as audiences seek more localized, personalized experiences.

Acquisition

How to Captivate Customers by Using Video in Digital Ads

he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.

Technology

Marketing Benefits of AI and Machine Learning

Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface.

Social

Why You Need to Target Manufacturing Workers on Social Media

Of the 610 million users on LinkedIn, would you guess that more than 50 million
are in manufacturing? Here’s why you need to engage these B2B professionals.