Agencies Archives - Page 92 of 1932

Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

Agencies

Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.

Facts & Figures

3 Ideas for Optimizing Inbound Phone Calls

Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.

Acquisition

P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

Video Marketing

B2B Video Length Drops, but Engagement Increases

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

Acquisition

5 Rockstar Client Presentation Skills

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.

Acquisition

Tips to Get the Most from Working with Gaming Influencers

The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers.