Agencies
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Social
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
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Demand Gen
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
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Events
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
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Events
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.
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Data & Analytics
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.
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Data & Analytics
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
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Video Marketing
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
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Data & Analytics
IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB’s 2024 State of Data report.
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Digital
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
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Profiles & Campaigns
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
