Agencies Archives - Page 89 of 1932

Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C

B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.

Agencies

Creative Teams Are Not Happy, But There Are Solutions

Marketers with in-house agencies are having difficulty keeping their creative teams
energized, and are also concerned about attracting top-tier creative talent.

Acquisition

Glad Debuts its Latest Video that Makes People Cry with Laughter

Glad Press’n Seal is once again using humorous video marketing in the hopes
of driving the spectacular results it saw in last year’s campaign.

Acquisition

An Experiential Tour is Reframed with Big Goals

Success in Take 1 doesn’t always equate to success in Take 2. Here’s
how Santa Margherita winery plans to pull off its latest summer tour.

Profiles & Campaigns

Wix Partners With Fortnite Team FaZe Clan

Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership.

Engagement

Three Tips for Connecting with B2B Buyers

How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo.

Acquisition

Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics

Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

Email

Timing Matters in Email Marketing: Report

Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor.

MarTech

Digital Experience: What Martech Path Is Right For You

What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?

Data & Analytics

CCPA is Coming: Are You Ready?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.