Agencies
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Engagement
Five Brand Experiences at 2021 New York Comic Con
Compelling brand experiences at this year’s New York Comic Con.
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Engagement
Brands on Fire: Bombay Sapphire
A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
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Data & Analytics
How SurvivorNet Leveraged First-Party Data to Create Multiple Content Journeys
SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.
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Demand Gen
PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City
Take a photo tour of what was new and different this year at New York’s homegrown festival.
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Demand Gen
Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
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Demand Gen
Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
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Data Driven ROI
How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing
CMO of game developer Scopely says performance marketing is about more than mathematics.
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Demand Gen
Five Ways to Support and Build Brand Communities
Five ways to build and support a collection of brand ambassadors.
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Digital
Privacy-First Marketing: Three Challenges for Brands
Three ways brands can tackle privacy-first marketing and win out in the end.
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Demand Gen
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
