Agencies

• Agencies

  Campaign Targets Indulgent Dog Owners

  Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

• Agencies

  Picture Perfect

  Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

• Agencies

  Universal Solution

  In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

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  Back to the Drawing Board

  Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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  Just be yourself: HICKORY FARMS

  When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

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  Hall of Fame

  Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

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  Building Custom Models for Potential Mailers

  If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

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  PROMOTIONS: Paint It Yellow and Call It Cheese

  We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

• Agencies

  Who’s Gray and Gray?

  Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

• Agencies

  RadioShack Tunes in a Growth Frequency

  When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.