Agencies
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Agencies
FAST FOOD SERVICE: GLOBALFOODEXCHANGE.COM UNITES PERISHABLE FOOD MARKETERS
GlobalFoodExchange.com is going for the spoils of electronic commerce.The Atlanta-based online market-maker for the perishable foods industry is moving
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Agencies
Hats Off: Hat marketer integrates online and offline promotions
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
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Agencies
Out of Touch
Sometimes we look at creative and wonder if the agency or in-house talent really thought it through in terms of its target audience.In some cases, it
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Agencies
I Admire You, You Rascal, You
Ever hear the phrase “information optimizing”? It’s a favorite of mine. I admire creative people who use creative thinking to project a creative halo
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Agencies
Move Over, Quaker Oats
The alternative media industry may want to start engraving plaques for America Online marketing president Jan Brandt. As the Internet industry’s largest
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Agencies
SPEEDING SALES: COMPANIES WANT FAST AUTOMATION SYSTEMS THAT DO IT ALL
Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships
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Agencies
Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.
America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers
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Agencies
AOL Settles With SEC for $3.5 Million
America Online Inc. will pay $3.5 million to settle Securities and Exchange Commission charges of improper accounting procedures. The SEC alleged that
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Agencies
E-Shopping Guidelines Are
A coalition of seven of the most prominent companies in the online world proposed a set of guidelines designed to make Internet shoppers feel more secure.