Agencies
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Agencies
Affiliate Partners Key to E-Customer Acquisition
Los Angeles Times columnist offers advice for `incentivizing’ partnersBY 2002, 25% of all Internet sales will be the result of affiliate partnerships,
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Agencies
FTC and Toysmart Negotiate Over Sale of Customer Data
Complaint alleges the online retailer misrepresented its privacy policyThe Federal Trade Commission and Toysmart.com LLC were in settlement negotiations
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Agencies
One-Stop Shopping: Adventa offers an online marketplace for DMers
A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based
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Agencies
WHEN YOU REALLY GOTTA GO: Potties.com
You’re stuck in traffic with the kids in the back seat when you hear what may be the most dreaded words in the English language: “Mommy, I have to go
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Agencies
POLITICS: Dole the DMer
Former presidential candidate Sen. Bob Dole will serve as a strategic consultant to EqualFooting.com, a B-to-B online marketplace. Dole will advise on
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Agencies
MEDIA WATCH: Click and Drag
That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject
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Agencies
SPEEDING SALES: COMPANIES WANT FAST AUTOMATION SYSTEMS THAT DO IT ALL
Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships
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Agencies
Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.
America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers
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Agencies
Wisdom on the Run
A column devoted to quick bits of wisdom chosen by some of our industry leaders has become an annual tradition at DIRECT. We all can get inspiration and