Agencies

• Agencies

  Test Cell Traps

  How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

• Agencies

  The Next Revolution Tiptoes In With a Feeble Joke

  Instead of blowing you away with news of how your life as a television viewer will be radically changed, ReplayTV just kids aroundMAKE NO MISTAKE about

• Agencies

  Gobbling It Up

  FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started

• Agencies

  Metamorphosis

  Two recent promotions, two very different approaches ALL INDUSTRIES have their deep, dark secrets, direct marketing no less than any other.No, we’re not

• Agencies

  MeritDirect Debuts Co-op

  Old-Time DM Works Best Online FORGET THE technology. The most valuable asset for an online venture is old-fashioned direct marketing horse sense.That

• Agencies

  Bertelsmann A.G. to Buy CDnow

  BERTELSMANN A.G., Gutersloh, Germany, has agreed to acquire the unprofitable online music retailer CDnow Inc. in an all-cash tender offer for some $141

• Agencies

  POLICY SHIFT

  Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

• Agencies

  Top Sites for a Well-Rounded Life

  IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.

• Agencies

  ACCOUNT ACTIVITY

  [email protected] This Internet-generated list of 51,811 names offers mailers the chance to reach cooks at home by e-mail or direct mail. Cost: $225/M Selections:

• Agencies

  Crossroads or Dead End?

  I’VE SAID THIS so many times that I’m tired of saying it: The U.S. Postal Service is at a crossroads.The postal governors know it. The House postal subcommittee