Topic

Agencies

  • Test Cell Traps

    How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

  • The Next Revolution Tiptoes In With a Feeble Joke

    Instead of blowing you away with news of how your life as a television viewer will be radically changed, ReplayTV just kids aroundMAKE NO MISTAKE about

  • Gobbling It Up

    FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started

  • Metamorphosis

    Two recent promotions, two very different approaches ALL INDUSTRIES have their deep, dark secrets, direct marketing no less than any other.No, we’re not

  • MeritDirect Debuts Co-op

    Old-Time DM Works Best Online FORGET THE technology. The most valuable asset for an online venture is old-fashioned direct marketing horse sense.That

  • Bertelsmann A.G. to Buy CDnow

    BERTELSMANN A.G., Gutersloh, Germany, has agreed to acquire the unprofitable online music retailer CDnow Inc. in an all-cash tender offer for some $141

  • POLICY SHIFT

    Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

  • Top Sites for a Well-Rounded Life

    IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.

  • ACCOUNT ACTIVITY

    [email protected] This Internet-generated list of 51,811 names offers mailers the chance to reach cooks at home by e-mail or direct mail. Cost: $225/M Selections:

  • Crossroads or Dead End?

    I’VE SAID THIS so many times that I’m tired of saying it: The U.S. Postal Service is at a crossroads.The postal governors know it. The House postal subcommittee