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CARD DECKS & INSERTS
Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke
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Money Shot
WITH ALL the hoopla over the synergy of direct response television, the World Wide Web and CD-ROMs, you can understand why older media like radio and
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Cease-fire
MAPS agrees that Yesmail’s no spammer; suit on hold LITTLE MORE than a week after it erupted, the great war between e-mailer Yesmail.com and Mail Abuse
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Bush Wins DM Straw Poll
George W. Bush is the next president of the United States. And the new senator from New York will be Rick Lazio.Those are the results of a straw poll
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HOME FURNISHINGS
Designing Woman Futurist Faith Popcorn has never been our favorite prognosticator. She does, however, earn our respect for being the only consultant we
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The List-less Customer Database
Targeting a customers’ needs can improve a company’s opportunities MOST OF US have been involved in the planning, development and/or use of at least one
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POLICY SHIFT
Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?
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Payback Time
FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it
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Meanwhile, Back on the Web
Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the