Topic

Agencies

  • DigitalWork Ad Doesn’t Work Very Well

    Only those with 20/20 vision or a magnifying glass could figure out they’re selling a way to help small businesses with rich online expertiseOK, CLASS,

  • Cover-ups

    IF THIS ISSUE’S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to – well, to other things. Some coverings might

  • College Students

    RECENT SURVEYS of college students conducted by Louis Harris and Associates and Opinion Research Corp. demonstrate just how much college students have

  • The Summer of Discontent

    THERE’S BEEN a lot of grousing going on lately about postal matters, much of it for good reason.No one is particularly delighted with the rate increases

  • The $5 Solution

    Eschoolmall.com Inc. is trying a different approach to affiliate marketing.The school supplies marketer charges vendors that post their catalogs on the

  • LEGAL ACTION

    Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing

  • Clicks With Kids

    Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring

  • Marketing Jumpstart

    Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as

  • AOL Restores Service to Harris Interactive

    Harris Interactive dropped charges against America Online last month after the Internet service provider restored Harris’ communications capabilities.