Agencies

• Agencies

  GOOD WORKS

  Advo Calling THIS IS THE STORY of a direct marketer measurably increasing the amount of good and light and happiness in the world.For 15 years, Advo Inc.,

• Agencies

  Slamming on the Brakes

  Minnesota will stop selling DMV information to marketers MINNESOTA HAS JOINED several other states that have put the brakes on selling motor vehicle data

• Agencies

  MediaOne to One

  Cable marketer attributes sales gains to CRM upgradeMediaOne has achieved double-digit sales increases in two of its six markets with a CRM initiative

• Agencies

  MEGA-integration

  HEWLETT-PACKARD UPGRADES ITS CUSTOMER SERVICE SYSTEMS Judy Kincaid of Hewlett-Packard IT’S A SIMPLE CONCEPT, REALLY: Treat a repeat customer like you’ve

• Agencies

  One of a Kind

  New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service

• Agencies

  Setting Realistic Expectations for Your Database

  MUCH CONTINUES TO BE WRITTEN and said about measuring return on investment (ROI) on a marketing database or other customer information system. How big

• Agencies

  Best of Breed

  MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links

• Agencies

  ACCOUNT ACTIVITY

  Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening

• Agencies

  Complementary Medium

  Magazines have discovered their Web sites build brand and businessWhen first the Internet dawned over the traditional print landscape, publishers shuddered,

• Agencies

  CARD DECKS & INSERTS

  50+ E-mail New Media’s Opt-in E-mail 50+ Market is the combined master file of two New Media Web sites: BeCounted.com and Y2K-HQ.com. BeCounted polls