Agencies

• Agencies

  WORLDLY WISE

  The Internet is bringing U.S. DMers into international markets, but there’s a learning curveCompanies that once sold only in the United States found something

• Agencies

  LEGISLATION

  California Passes Privacy Bill A watered-down version of a bill establishing California as the first state in the nation to adopt European-style privacy

• Agencies

  Bank on It

  Two hits and a miss We’re not all that wild about deregulation of financial services, but we have to admit it’s helped get their creative and competitive

• Agencies

  Sweeping Up

  Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

• Agencies

  Time Inc. Will Issue $4.9 Million in Rebates

  Time Inc. will refund $4.9 million to 6,000-plus customers who spent more than $500 during the last three years on the company’s “Guaranteed & Bonded”

• Agencies

  Getting Organized

  Manufacturer’s salespeople plug into a unified data source In a bid to enhance customer service, Cutler-Hammer, a Pittsburgh-based manufacturer of electrical

• Agencies

  Furthering Automation

  Yellow Freight tries freeing agents for upselling, consulting Yellow Freight System Inc., an Overland Park, KS-based trucking freight consolidator, has

• Agencies

  E-Friendly Skies

  Online marketplace for corporate travelers promises a smooth takeoffFor corporate travelers sick of paying travel agents high commissions, Oracle Corp.

• Agencies

  SERVING THE CUSTOMER

  A message from H. Robert Wientzen, President and CEO, Direct Marketing Association If I had to summarize everything I have learned during my marketing

• Agencies

  COMMON GROUND

  The DMA communications staff has to serve both old and new members As little as 10 years ago, most members of the Direct Marketing Association were “traditional”