Agencies

• Agencies

  EXPLOSIVE PROMOTIONS

  Pins & Needles A Los Angeles law firm pulled the plug on a “dimensional” mailing because recipients were afraid to pull the pin on its content – a paperweight

• Agencies

  Cell Service Seeks Subs

  ACONSORTIUM of information services and positioning system providers are working to find a home for their wireless applications.Subscribers who decide

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  Keep on Truckin’

  Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life

• Agencies

  NEW LISTS

  Teen Sports The Teen Sports Megafile names 134,000 active subscribers to such Transworld publications as BMX Snap, Ride BMX, Skateboarding, Snowboarding,

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  MUSIC DM

  Chuck D’s Int-y Rap Rapper Chuck D of Public Enemy fame delivered a talk about the new wave of music marketing that sounded eerily like lots of recent

• Agencies

  Brave New Wardrobe

  Just wanted to say that I loved your comments on “Brave New Workplace” (DIRECT, October).I’ve been there too! It really is changing. I remember when I

• Agencies

  Refractory Segmentation Marketing

  DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I

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  CARD DECKS & INSERTS

  Professional Associations There are more than 406,000 names in the Professional Association Endorsed E-mail Database. The file enables marketers to reach

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  PRIVACY Gamble

  PROCTER & GAMBLE FEELS SO STRONGLY ABOUT PRIVACY THAT IT’S PUTTING THE CONSUMER IN THE DRIVER’S SEATaBOUT A YEAR AGO, when it started revamping itself

• Agencies

  Cowan Is King?

  I read with considerable enthusiasm Henry Cowan’s letter to the editor in your September issue, where he asked that he be referred to as “Mother of All