Agencies

• Agencies

  Breaking the Rules

  THE MORE EXPERIENCE you have, the more you know you had better adapt to stay ahead.When my staff used to accuse me of changing my mind, I’d tell them

• Agencies

  MUSIC DM

  Chuck D’s Int-y Rap Rapper Chuck D of Public Enemy fame delivered a talk about the new wave of music marketing that sounded eerily like lots of recent

• Agencies

  Brave New Wardrobe

  Just wanted to say that I loved your comments on “Brave New Workplace” (DIRECT, October).I’ve been there too! It really is changing. I remember when I

• Agencies

  Refractory Segmentation Marketing

  DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I

• Agencies

  CARD DECKS & INSERTS

  Professional Associations There are more than 406,000 names in the Professional Association Endorsed E-mail Database. The file enables marketers to reach

• Agencies

  Cowan Is King?

  I read with considerable enthusiasm Henry Cowan’s letter to the editor in your September issue, where he asked that he be referred to as “Mother of All

• Agencies

  Tell a Friend

  Viral marketing has some great advantages – and some dangersthink of that old shampoo commercial: “Then she told two friends and they told two friends

• Agencies

  Speak Out

   

• Agencies

  House Proud

  ELetter deal gives RE/Max agents new lease on direct mail rE/Max International Inc. has a new online strategy for its offline direct mail campaigns.The

• Agencies

  PROPOSALS

  The Business of Desire A DIAMOND IS FOREVER. But that’s no excuse not to buy one at least every four years, according to J. Walter Thompson, representing