Agencies
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Agencies
In Search of Postal Excellence
Some 15 long years ago, business gurus advised those who were in search of excellence to stick with their knitting. In today’s world of glitz and glamour,
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Agencies
London Calling
There is no supporting media for the direct mail campaign no space ads, no Web sites In this age of e-commerce and multichannel marketing, the idea of
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Agencies
WebTV Settles Charges With FTC
WebTV Networks Inc., a marketer of Internet access devices, agreed last month to settle Federal Trade Commission charges that it was deceptive and in
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Agencies
ACCOUNT ACTIVITY
Golden Maturity Adrea Rubin Management Inc. now manages the Golden Maturity mail order buyers list. There are 3.2 million named here, all over 50 years
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Agencies
ATD-AMERICAN CO.
For some companies, conventional marketing practices provide a path to profitability. Others find that bucking industry wisdom spurs success through innovation.
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Agencies
Service With a Snile
You’re reading right: The word is my invented word for the combination of smile and sneer. We seem to be getting a lot of sniles in the mail and online
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Agencies
Catalogs Thriving Online, Says DMA
According to the DMA’s report, 91% of catalogers say they’re active on the Internet The internet has become an established channel among catalogers. Ninety-one
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Agencies
Not the Best Policy
Torchmark Corp. learned a tough lesson when it offered life insurance to the Reader’s Digest customer file earlier this year: Strong brands alone do not
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Agencies
Petopia Lays Off 120
Online pet product retailer Petopia.com has failed to secure financing, and last month laid off 120 employees, or 60% of its work force. Reductions were