Agencies
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Agencies
DoubleClick VP Resigns
Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment
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Agencies
Yahoo! Shopping: a Well-Kept Secret
In the battle for supremacy among search engines, Yahoo! has a terrific secret weapon – but this ad doesn’t do it justiceMY CURRENT FAVORITE search engine
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Agencies
The Adelphia Story
A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans
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Agencies
Mind Games
Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,
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Agencies
Not-So-Easy Elegance
Ralph Lauren’s new Web site lets you linger too long Ralph Lauren’s design empire – from clothing, accessories and home furnishings to the boutiques they’re
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Agencies
A Call From Hal
I enjoyed very much your tribute to Hal Crandall (“Hal Crandall Calling,” Nov. 15).I’ll never forget the phone call I got back in 1977 when I was marketing
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Agencies
Card Decks and Inserts
AT&T Wireless Statements This insert program will reach 6.3 million AT&T Wireless long-distance customers. They travel frequently, averaging 11 overnight
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Agencies
Rocket 88, Where Are You?
OLDSMOBILE IS COMPLAINING that sales just ain’t what they used to be.Well, let’s see. There’s a sameness to most cars today. You’re sitting next to one
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Agencies
InfoUSA Trims Staff
InfoUSA Inc. has eliminated 325 jobs and significantly reduced its online activities. The Omaha, NE database marketing company also cut 63 positions at