Agencies
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Acquisition
28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities. -
Acquisition
3 Ways Sports Marketers Can Improve ROI
With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports. -
Demand Gen
Google’s Algorithm Updates Dive Bomb Local Businesses
Businesses hoping to gain or retain a spot in organic search may find it more difficult after two algorithm updates by Google that have had significant effects on local businesses.
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Profiles & Campaigns
New Website Helps Planet Fitness Strengthen Engagement
Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.
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Digital
Tips for Great Webinars in 2018
Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?
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Acquisition
How to Take Your Experiential Marketing to the Next Level
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
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Profiles & Campaigns
PGA Sponsorship and TV Campaign Boosts Sentry’s Profile
A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.
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Demand Gen
Hey B2B Marketers—Think More B2C in 2018
Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.
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Facts & Figures
Marketing and Digital Advertising Convergence Increases: Report
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
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Agencies
10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
