Agencies
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Acquisition
KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile
product launches—all tied to a music legend. How did she do it? -
Agencies
Q&A: Tina Wung on the Future of Martech & Media Investments
Chief Marketer chatted with RocketSpace’s Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.
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Engagement
3 Capabilities CMOs Must Build to Transform Marketing
In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss
three capabilities–collaboration, analysis and talent. -
Acquisition
Last Fan Standing Wins a Mercedes-Benz
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it
found a way to tie in to the Big Game. -
Profiles & Campaigns
Q&A: How Intel Is Getting Inside B2B Customers’ Minds
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
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Digital
How P&G is Fighting the Tide Pod Challenge
With social media swelling with videos of teenagers eating and
biting Tide Pods, it was time to take action. -
Acquisition
Avocados from Mexico Whips Up Clickable Emojis for Super Bowl
The marketing arm for growers and importers is building on the
successes it has found sponsoring Super Bowls. -
Acquisition
Marketing Explodes in Countdown to the 2018 Olympics
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here’s
a look at what Dow, Intel, Dick’s Sporting Goods and a few others are up to. -
Data & Analytics
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
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Digital
13 Tips for Creating More Useful B2B Content
There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.
