Agencies
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Digital
Getting Website Design Right With Proper UX Design
UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.
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Acquisition
Aaron Judge and Pepsi at Bat with Lineup of New Campaigns
The campaign will run for a year under the “Pepsi Generations” banner and
kicks off with a TV spot featuring a storyline close to home: the Bronx. -
MarTech
Automation, Martech Experts in Demand: Salary Guide
In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.
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Acquisition
Move Over Millennials—Here Comes Gen Z
How four brands are marketing to the “It” Gen Z demographic.
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Data Driven ROI
Six Reasons to Consider Distributed Marketing
Distributed marketing requires careful alignment across the organization. Here’s 6 ways to make it happen.
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Acquisition
Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age,
fans of the brand are key to its content creation strategy. -
Acquisition
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO. -
Acquisition
Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Diversity
A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members. -
Acquisition
Heineken “Lighter is Better” Spot Gets Panned
Heineken pulled a new TV spot this week after offending untold numbers of people.
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Facts & Figures
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
