Agencies Archives - Page 15 of 1932

The Case for CTV in B2B Marketing

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

Digital

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

ROI | Metrics

CMO Corner: On the Convergence of PR and Marketing

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

Data & Analytics

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

Technology

How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut

How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.

Video Marketing

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Agencies

The 2024 Agency Elite Top 100 From PRNEWS

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.