Agencies

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  Digital

  Solving the Four Key Challenges of Today’s Advertisers

  New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

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  Acquisition

  Top Qualities for Winning Brand Marketing Partnerships

  Marketing partnerships are on the rise seen as a force for good, a win-win for all
  parties to capitalize on the strengths and audiences of the partners involved.

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  Data Driven ROI

  4 Tips for Maximizing Trade Show Marketing With Digital

  Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

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  Data & Analytics

  Marketing in a Gray Area: The Ethics of Digital Targeting

  Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

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  Acquisition

  Auntie Anne’s Launches Pretzel-Inspired Clothing Line

  The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
  To celebrate, the brand has debuted a line of clothing and accessories.

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  Acquisition

  4 Ways AI Can Improve Your Marketing

  As many businesses are learning, AI can improve the customer experience
  through consideration of the customer’s total lifecycle.

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  Acquisition

  Pizza Hut Calls Blockbuster Plays for New NFL Partnership

  Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for
  the “Doorbell Dance” video campaign and sweepstakes.

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  Acquisition

  3 Steps to Building an Enthusiastic Community for Your Brand

  Building a brand community doesn’t have to be daunting: Engage with, nurture and
  capitalize on the behavior that may already accompany your product or service.

• Acquisition

  Kellogg Spins New Vinyl Made of Cereal

  The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.

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  Acquisition

  How to Break Free From ‘Same Here’ Branding Strategies

  One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating
  themselves from the competitive clutter through sharp brand strategies.