Agencies
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Demand Gen
Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
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Acquisition
Arizona Iced Tea Brothers Talk NYC Pop-Up Shop
Arizona Iced Tea Arizona Beverages owners and brothers chat about
the pop-up retail shop opened to celebrate its 25th anniversary. -
Acquisition
IHOP Flips “P” for “b” and Social Goes Wild
IHOP fans had plenty to say when it sent out a cryptic note on
social that it was changing its name to IHOb. -
Profiles & Campaigns
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
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Profiles & Campaigns
Comcast Business Drives Growth With Marketing Investments
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
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Agencies
Is Voice Technology the Next Big Disruptor?
Is voice technology the next star of marketing?
Forbes checks in with a few experts. -
MarTech
Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.
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Acquisition
Macy’s Recruits Employees as Social Superstars
Tapping employees as influencers is one of the hottest trends to build authenticity
and trust with consumers, while having some fun at the same time. -
Acquisition
PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards. -
Digital
3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
