Agencies
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Acquisition
Kellogg Cuts Loose Promotions for Jurassic World
Kellogg has kicked off a slew of promotions tied to the wild
ride of the upcoming Jurassic World: Fallen Kingdom. -
Acquisition
Bud Goes Big with World Cup Snapchat Campaign
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
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Acquisition
Experts Weigh in on ‘Marketing to Women in the #MeToo Era’
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.
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Engagement
The Rise of CGI Social Media Influencers
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.
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Demand Gen
Want to Reach B2B High Tech Audiences? Speak Their Language
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
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Technology
Marketers, Your Jobs Are Safe from AI…For Now
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.
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Data Driven ROI
Expanding Marketing KPIs from Performance to Predictive
When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.
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Video Marketing
Animation vs. Live Action Video: Which Is Right for Your Business?
Video or live action? Choosing the right format is crucial for your brand—here’s four questions to ask to help you decide.
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns! -
Direct Marketing | Print
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
