Agencies
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Acquisition
First New Ad Further Distances Papa John’s Founder
A new agency and a new campaign, Voices, give a fresh start to the pizza maker
after the ousting of its longtime founder and frontman John Schnatter . -
Acquisition
Domino’s Tattoo for Free Pizza Anyone?
Sounds like a great idea, but when too many people lined up to
get tattooed, Domino’s pulled the plug. -
Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Agencies
15 Ways to Trim Marketing Budgets
Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar. -
Direct Marketing | Print
What’s On Marketers’ Minds? Trust, Authenticity and Change
Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.
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Engagement
CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
The report outlines five insights on how the chief growth officer is advancing the growth agenda.
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Acquisition
Stop Talking About Attribution and Start Looking at Incrementality
Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality. -
Profiles & Campaigns
Volvo Ocean Race is Experential Showcase for HCL
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
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Acquisition
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw. -
Profiles & Campaigns
Connecting Employees With Brand Helps Fuel Grant Thornton
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.
