Agencies
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Data & Analytics
Ready or Not: California Consumer Privacy Act is an Impetus for Change
The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.
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Data & Analytics
3 Reasons Marketing Data is the DNA of Engagement
Marketers to realize that humans need data as much as data needs humans. Here’s why.
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Email
Reengaging Email Subscribers: Tips From the United Nations Foundation
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
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Profiles & Campaigns
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
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Acquisition
Cleveland Browns Win and Bud Light Unlocks Fridges
Since the start of the 2018 NFL season, Bud Light has promised Browns
fans that with a win, free beer would flow across the city. -
Events
Experiential Strategy Helps Boston Magazine Engage Readers
From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.
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Engagement
9 Steps to Hire a More Diverse Team
One thing missing from the brand strategy process in
many companies today is diversity of talent. -
Acquisition
Two Creatives Send Soap Gift Boxes to Senators with Chilling Messages
The two have joined the student activism around the Valentine’s Day shootings that took the lives of 17 people.
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Email
Tips from Grammarly on Creating a Flagship Email Product
Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.
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Profiles & Campaigns
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
