Agencies Archives - Page 126 of 1932

MLB Players Can Now Pitch Beer

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

Acquisition

Walgreens Buys a Stake in Birchbox and Sets up In-Store Beauty Experiences

Birchbox will set up in-store experiences in an initial 11 test locations
rolling out this December through early 2019.

Social

Three Reasons Brands Should Control Their Social Data

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

Acquisition

Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game

McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes.

Acquisition

Frictionless Marketing: Retail’s Next Frontier

Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

Acquisition

P&G Co-Hosts #SheIsEqual Summit

The #SheIsEqual Summit convened what P&G termed “the brightest
minds in policy, the private sector and entertainment.”

Profiles & Campaigns

Marketing Automation Helps Tower Improve Email Prospecting

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

Digital

SEO for Content Marketers: Key Tips

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Acquisition

3 Ways CMOs Can Bring an Enterprise Mindset to Marketing Efforts

If you’re not already making moves to align the organization around the customer
and collaborate across all departments, now’s the time to do it.

MarTech

Chatbots from Czech to Chinese (And Everywhere in Between)

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.