Agencies

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  Digital

  Fighting Fraud in Programmatic Advertising—Four Tips

  Programmatic advertising has changed the game for small and medium websites.
  What are the best practices to avoid fradulent practices?

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  Acquisition

  How to Build an Experience Brand: Five Considerations

  Consumers are very concerned with the way brands behave in the
  world. Is your health in order as an experience brand?

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  Acquisition

  Whales, Covered in Plastic, Rise from the Streets of Zagreb

  Greenpeace has launched a campaign to raise public awareness about the
  enormous amounts of plastic waste in the oceans and seas.

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  Profiles & Campaigns

  Q&A: Heineken Taps Into Experiences to Create Relevant Marketing

  Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.

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  Email

  Why GDPR Can Improve Your Email ROI

  Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.

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  Acquisition

  Nebraska’s Self-Deprecating Campaign: “It’s Not for Everyone.”

  Nebraska may not be on everyone’s bucket list and the state—as hurtful as
  that may be—understands and crafted a humorous campaign that quickly went viral.

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  Events

  Esports Popularity Grows Across the Globe

  Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.

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  Acquisition

  Thousands Share Jagermeister’s Halloween Snapchat Game

  Jagermeister has doubled its spend in the run up to Halloween for a month
  long augmented reality campaign called “Divine the Darke.”

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  Acquisition

  Netflix Marketing Called “Creepy and Racist” by Subscribers

  Netflix is accused of false advertising for promoting black actors as
  film stars when the stars are actually white actors.

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  Facts & Figures

  Fostering a Culture of Marketing Innovation: 3 Tips

  Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here’s three tips to help drive innovation.