Agencies
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Acquisition
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement. -
Acquisition
Marketers Missing Cues, Unable to Unlock Data: Study
A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape. -
Acquisition
Tips to Capture and Present User-Generated Content
From keeping it simple, to tapping live events, 13 experts
on Forbes Agency Council shares some advice. -
Direct Marketing | Print
Pushing the Envelope: 10 Tips for Direct Mail Success
Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy. -
Profiles & Campaigns
Captain Marvel Powers Wix Promotion
A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter. -
Profiles & Campaigns
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Facts & Figures
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester. -
Acquisition
Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths
Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.
