Agencies Archives - Page 107 of 1932

Direct Marketing | Print

6 Tips for Starting Customer Conversations

At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking.

Data & Analytics

LA Kings Turn to Modeling to Ice Churn

Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders.

Profiles & Campaigns

Search Helps Arbor Grow Senior Living Populations

An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers.

Mobile

4 Emerging Mobile Marketing Trends for CMOs

Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business.

Acquisition

Ryder System’s CMO on Driving Technology’s Transformation

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.

Acquisition

Skechers Rips Nike Over Exploding Shoe

Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.

Acquisition

You Be the Stylist: Hilfiger’s Instagram Stories Say

Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories.

Acquisition

Digital All Stars

With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change […]