Agencies Archives - Page 100 of 1932

Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Acquisition

Non-Gaming Categories Pumping Money into Esports

When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game.

Acquisition

The Many Ways AT&T Shares Pro-LGBTQ Messages

AT&T advertising and creative SVP Valerie Vargas shares the company’s
expertise for successfully and authentically connecting with the community.

Social

Lenovo Turns to Influencers for B2B Workstation Promotion

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

Acquisition

How Wyndham is Uniting All of Its Hotels Under One Brand

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella.

Acquisition

4 Tips for Successful and Authentic Influencer Programs

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.

Demand Gen

IBM’s B2B Influencers Need Authenticity

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

Direct Marketing | Print

Managing (and Measuring) Creativity at Scale

It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.

Engagement

Kohl’s Amazon Returns Deal Improves In-Store CX

The ability to make Amazon returns in-store is the latest move by Kohl’s
to improve its retail customer experience.

Acquisition

Are You Up On Dynamic Content Optimization?

For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.