Acquisition Archives - Page 3 of 10

Brands Doing Good During the Coronavirus Epidemic

Companies approaching this time of crisis through the lens of corporate social responsibility.

Extortion, Eviction—Another Wrecking Ball of a Week for Papa John’s Founder

John Schnatter is in the midst of a raging PR crisis as partners head
for the hills and the company’s stock takes a hit.

Acquisition

Freelance Creative Talent Pool Grows Stronger: Survey

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

Acquisition

Unilever Replaces Some Agency Tasks with Startups

Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.

Acquisition

5 Ways Marketing Can Support Sales

How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

Acquisition

Radio Station Behind “Hold your Wee for a Wii” Promotion Shuts Down

This lesson provides a sober reminder of how important it is to not ask people to do stupid things for promotions.

Acquisition

Driving Better Teleprospecting Results

Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.