Acquisition Archives - Page 2 of 351

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

Social

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

How brand lift studies can help marketers measure the impact of influencer marketing campaigns.

Social

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Data & Analytics

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.

Data & Analytics

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.

Data & Analytics

Knowing Your Customer—When Your Customer Is a Business

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.

Acquisition

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.

Digital

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.