Acquisition
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Acquisition
4 Criteria to Find the Right Audience for Word-of-Mouth Campaigns
Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.
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Acquisition
7 Ways to Develop Awesome Brand Advocates
Here’s a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.
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Acquisition
Colgate Tries “Missed Call” Marketing to Send Samples
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
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Acquisition
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
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Acquisition
IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.
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Acquisition
Successful Webinars Start with Content
Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.
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Acquisition
7 Benefits of Video Marketing
Check out these 7 top benefits of content marketing videos.
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Acquisition
How Brands Can Help Retailers Win the Local Fight
Product brands need to empower their retailer partner with the strategies, tools and tough love they need to become local marketing champs.
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Acquisition
Maybelline Tests Wild Print Cover Promotions
Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads. Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open […]
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Acquisition
McDonald’s Seeks Help Reaching Millennials
McDonald’s wants to pull Millennials back into its restaurants and drive-thrus and it’s looking for help.