Acquisition
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Acquisition
Does Your Brand Have Soul?
In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?
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Acquisition
Google Video Series: How Brands Make YouTube Videos
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
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Acquisition
Chief Marketer Listline March 16
Lists featured this week include American Iron Magazine and MADRE.
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Acquisition
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
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Acquisition
8 Phrases You Don’t Want to Hear from Your Creative Team
These 8 phrases spoken by the creative team can spell real trouble. Here’s what CMOs need to listen for.
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Acquisition
McDonald’s Faces Perfect Storm
McDonald’s has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.
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Acquisition
Social Behaviors That Drive Brand Advocacy
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.
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Acquisition
In Lead Gen, Speed and Relationships Matter
How quick a salesperson follows up on a lead can make all the difference.
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Acquisition
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here’s a primer.
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Acquisition
Smart Johnny Walker Bottle “Talks” to Us
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.