Acquisition
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Acquisition
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
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Acquisition
5 Essentials for Sampling Success
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.
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Acquisition
5 Tips to Hit it Off with Consumers On Social Media
When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.
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Acquisition
Denny’s CMO John Dillon on How Social Feeds Help the Brand
Denny’s might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.
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Acquisition
Good Humor Truck Drives into the Modern Era
Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.
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Acquisition
A Conversation with Home Depot’s Frank Blake
Frank Blake, the former Home Depot CEO, talks frankly about how he pulled the big-box retailer out of a sales slump.
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Acquisition
Does Your Content Marketing Resonate?
This author shares ways to measure your content marketing by moving beyond the obvious metrics. It’s a must read!
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Acquisition
A How-to on Using Video Marketing to Reel ‘Em In
Video marketing is more art than science. Here’s seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.
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Acquisition
Attention Marketers: Drop the F-Bomb and Don’t Apologize
These 7 marketing lessons come from GoDaddy, K-Swiss, Starbucks, Lego, Nike and others are innovative, risky, fun and everlasting.
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Acquisition
Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.